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Bulgaria ยท Traffic rankings

Best Sports Betting Sites in Bulgaria by Traffic

Updated July 202624 ranked sites
  1. Ad001win.com

    Visits

    3,739,024

    Desktop
    32.35%
    Mobile
    67.65%
    MoM
    9.55%
    YoY
    9.97%
    Main traffic source
    Direct
  2. 1winbet.bg

    Visits

    9,567,244

    Desktop
    28.02%
    Mobile
    71.98%
    MoM
    9.55%
    YoY
    4.18%
    Main traffic source
    Direct
  3. 2palmsbet.com

    Visits

    2,959,030

    Desktop
    22.27%
    Mobile
    77.73%
    MoM
    17.57%
    YoY
    17.31%
    Main traffic source
    Direct
  4. 3efbet.com

    Visits

    2,786,918

    Desktop
    18.48%
    Mobile
    81.52%
    MoM
    1.64%
    YoY
    15.92%
    Main traffic source
    Direct
  5. 4bet365.com

    Visits

    1,463,686

    Desktop
    30.22%
    Mobile
    69.78%
    MoM
    7.81%
    YoY
    45.07%
    Main traffic source
    Direct
  6. 5stake.com

    Visits

    287,144

    Desktop
    55.74%
    Mobile
    44.26%
    MoM
    52.07%
    YoY
    92.23%
    Main traffic source
    Direct
  7. 6betano.com

    Visits

    134,943

    Desktop
    9.95%
    Mobile
    90.05%
    MoM
    103.39%
    YoY
    177.7%
    Main traffic source
    Direct
  8. 7bwin.com

    Visits

    107,589

    Desktop
    16.34%
    Mobile
    83.66%
    MoM
    22.39%
    YoY
    14.6%
    Main traffic source
    Direct
  9. 8williamhill.com

    Visits

    84,690

    Desktop
    5.17%
    Mobile
    94.83%
    MoM
    179.63%
    YoY
    9.65%
    Main traffic source
    Direct
  10. 9interwetten.gr

    Visits

    54,653

    Desktop
    0.45%
    Mobile
    99.55%
    MoM
    53.75%
    YoY
    9,833.6%
    Main traffic source
    Direct
  11. 10winbet.ro

    Visits

    22,855

    Desktop
    31.26%
    Mobile
    68.74%
    MoM
    74.53%
    YoY
    137.58%
    Main traffic source
    Direct
  12. 11bc.game

    Visits

    22,277

    Desktop
    98.05%
    Mobile
    1.95%
    MoM
    29.17%
    YoY
    12.62%
    Main traffic source
    Direct
  13. 12skybet.com

    Visits

    22,097

    Desktop
    15.83%
    Mobile
    84.17%
    MoM
    61.15%
    YoY
    106.82%
    Main traffic source
    Direct
  14. 131bet.com

    Visits

    21,476

    Desktop
    100%
    Mobile
    0%
    MoM
    20.79%
    YoY
    179.24%
    Main traffic source
    Referral
  15. 14toto.nl

    Visits

    20,851

    Desktop
    4.05%
    Mobile
    95.95%
    MoM
    91.36%
    YoY
    976.51%
    Main traffic source
    Direct
  16. 15betano.de

    Visits

    18,784

    Desktop
    12.33%
    Mobile
    87.67%
    MoM
    7.5%
    YoY
    58.74%
    Main traffic source
    Direct
  17. 16stoiximan.gr

    Visits

    15,554

    Desktop
    66.81%
    Mobile
    33.19%
    MoM
    32.8%
    YoY
    190.54%
    Main traffic source
    Direct
  18. 17betfair.com

    Visits

    14,793

    Desktop
    23.85%
    Mobile
    76.15%
    MoM
    524.44%
    YoY
    60%
    Main traffic source
    Search
  19. 18betinasia.com

    Visits

    13,380

    Desktop
    39.42%
    Mobile
    60.58%
    MoM
    11.32%
    YoY
    5.77%
    Main traffic source
    Direct
  20. 19win2day.at

    Visits

    12,680

    Desktop
    14.24%
    Mobile
    85.76%
    MoM
    1,002.61%
    YoY
    137.2%
    Main traffic source
    Direct
  21. 20quinnbet.com

    Visits

    12,203

    Desktop
    87.93%
    Mobile
    12.07%
    MoM
    19.72%
    YoY
    186.33%
    Main traffic source
    Direct
  22. 21livescorebet.com

    Visits

    11,750

    Desktop
    8.36%
    Mobile
    91.64%
    MoM
    80.99%
    YoY
    48.2%
    Main traffic source
    Direct
  23. 22novibet.gr

    Visits

    11,616

    Desktop
    23.45%
    Mobile
    76.55%
    MoM
    64.66%
    YoY
    42.71%
    Main traffic source
    Direct
  24. 23superbet.ro

    Visits

    11,390

    Desktop
    28.6%
    Mobile
    71.4%
    MoM
    23.25%
    YoY
    83.82%
    Main traffic source
    Direct
  25. 24marathonbet.com

    Visits

    9,852

    Desktop
    100%
    Mobile
    0%
    MoM
    43.66%
    YoY
    3.97%
    Main traffic source
    Direct

Monthly traffic estimates for websites visited by audiences in Bulgaria.

Bulgaria field guide ยท Updated July 2026

Sports Betting in Bulgaria: How You Can Compare Bookmakers and Sportsbooks

Sports betting is legal through NRA-licensed operators. You can use the traffic list as a starting point, but your real comparison begins with the exact domain, market rules, withdrawals and safeguardsโ€”not with rank alone.

For playersNRA-regulated market18+

The essentials

Your Bulgaria sports betting scoreboard

Legal online?

Yes โ€” licensed only

Casino, betting and poker

Minimum age

18+

A proposed move to 21 was pending

Player tax

Usually tax-free

For Bulgarian or EU/EEA-licensed play

Regulator

NRA / ะะะŸ

National Revenue Agency

Last checked

July 2026

Regulations can change

The language

Bookmaker or sportsbookโ€”which should you choose?

Bookmaker

Traditionally, the company that sets markets and accepts your bets. The word is common across European sports betting.

Sportsbook

Often used for the same service, particularly online. You should judge either one by its licence, rules, payments and support.

Compare beyond the odds

What matters when you choose an online sportsbook

Your pre-deposit checklist

This checklist stays on your device and does not create a safety score.

The national picture

Football leads Bulgariaโ€™s betting conversation

โ‰ˆ60%

share of sports wagers

Bulgarian First League and Champions League

Football dominates sports betting, with domestic top-flight matches and the UEFA Champions League generating sustained interest. The 60% figure is a July 2026 estimate rather than a live measurement.

SiGMA ยท July 2026

Market context

Where sports betting sits in the market

Sports betting39%
Casino36%
Land-based16%
Lottery9%

Market estimates allocate 39% to sports betting, 36% to casino, 16% to land-based gambling and 9% to lottery. A separate 45% online-share figure uses a different definition and should not be directly combined with these percentages.

Your money

Winnings, licensing and consumer protection

Bulgarian or EU/EEA-licensed play

Your winnings are generally tax-free. Retain transaction records and verify the current tax position if the amount or circumstances are unusual.

Offshore or unlicensed play

Winnings may be treated as taxable income at 10%. You also lose the clearer consumer protections attached to locally regulated play. Get current professional advice rather than relying on a siteโ€™s marketing claim.

When a bet looks wrong

Save the evidence before you complain

  1. 01

    Build your evidence

    Save the bet ID, market wording, official result and every support message.

  2. 02

    Complain to the operator

    Use the formal complaint channel and ask for a written decision. Keep dates and reference numbers.

  3. 03

    Escalate if needed

    Take an unresolved complaint about a licensed operator to the NRA. Legal advice may be the final route.

Quick answers

What you may still want to know

Is sports betting legal in Bulgaria?

Yes. You should use a sportsbook and exact domain authorised by the NRA.

Are international sportsbook licences recognised?

Major foreign licences do not replace a Bulgarian NRA licence when an operator targets Bulgarian residents.

What sports are most popular for betting?

Football leads sports betting and accounts for an estimated 60% of wagers, with competitions such as the Bulgarian First League and UEFA Champions League attracting strong interest.

What should you compare besides odds?

Compare market rules, live-betting availability, settlement policy, withdrawals, account limits, local support and responsible-gambling controls.

What can you do about a wrongly settled bet?

Save the bet ID, market wording, event result and messages. Complain to the sportsbook first, then escalate an unresolved licensed-operator dispute to the NRA.

Methodology & sources

The traffic table and this guide answer different questions. Traffic estimates measure audience activity; category rules describe a siteโ€™s product; the official register determines local authorisation. A high rank is never an endorsement.

Regulations were last checked in July 2026. Figures that use different definitions keep their qualifications visible instead of being presented as directly comparable.

National Revenue Agency โ†— ยท Official operator register โ†— ยท Bulgarian Gambling Act โ†—

This guide is general information, not legal, tax or financial advice.