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United Kingdom · Traffic rankings

Best Online Betting Sites in United Kingdom by Traffic

Updated July 202663 ranked sites

Best Online Betting Sites in United Kingdom by Traffic
Rank	Domain	Editor's Pick	Reviews	Visits	Desktop	Mobile	MoM	YoY	Main traffic source
Ad00	1win.com	Play Now	Read review
Ad01	stake.com	Play Now	Read review
Ad02	1xbet.com	Play Now	Read review
01	paddypower.com	Unverified	–	9,917,701	28.76%	71.24%	6.75%	1.74%	Direct
02	bet365.com	Play Now	Read review	9,846,366	40.84%	59.16%	8.33%	26.96%	Direct
03	skybet.com	Unverified	–	8,411,424	29.11%	70.89%	3.73%	17.11%	Direct
04	skyvegas.com	Unverified	–	8,312,349	14.10%	85.90%	9.83%	31.63%	Direct
05	ladbrokes.com	Unverified	–	7,683,023	32.18%	67.82%	1.05%	9.40%	Direct
06	williamhill.com	Unverified	–	6,991,753	29.19%	70.81%	19.69%	3.67%	Direct
07	betfair.com	Unverified	–	6,922,344	45.29%	54.71%	5.16%	0.12%	Direct
08	coral.co.uk	Unverified	–	6,684,992	30.85%	69.15%	9.96%	1.07%	Direct
09	betfred.com	Unverified	–	4,861,476	26.82%	73.18%	5.18%	16.66%	Direct
10	galabingo.com	Unverified	–	2,829,479	28.33%	71.67%	5.21%	28.54%	Direct
11	mrq.com	Unverified	–	2,752,052	15.95%	84.05%	0.13%	177.08%	Direct
12	midnite.com	Unverified	–	2,670,598	26.82%	73.18%	7.23%	227.14%	Direct
13	unibet.co.uk	Unverified	–	2,077,265	30.61%	69.39%	36.41%	31.55%	Direct
14	foxybingo.com	Unverified	–	2,057,849	18.24%	81.76%	4.76%	29.45%	Direct
15	virgingames.com	Unverified	–	1,938,948	32.89%	67.11%	1.49%	0.65%	Direct
16	betway.com	Play Now	Read review	1,919,784	28.00%	72.00%	12.13%	44.18%	Direct
17	888casino.com	Unverified	–	1,675,692	19.59%	80.41%	1.02%	24.79%	Direct
18	32red.com	Unverified	–	1,630,704	18.17%	81.83%	63.27%	73.20%	Direct
19	jackpotjoy.com	Unverified	–	1,629,898	44.93%	55.07%	12.30%	9.72%	Direct
20	boylesports.com	Unverified	–	1,325,014	35.88%	64.12%	0.49%	23.20%	Direct
21	virginbet.com	Unverified	–	1,323,800	31.29%	68.71%	10.17%	15.62%	Direct
22	meccabingo.com	Unverified	–	1,306,414	23.23%	76.77%	8.44%	23.92%	Direct
23	kwiff.com	Unverified	–	1,254,243	19.17%	80.83%	4.95%	122.99%	Direct
24	livescorebet.com	Unverified	–	1,080,765	25.63%	74.37%	3.16%	23.89%	Direct
25	skycasino.com	Unverified	–	1,068,543	14.61%	85.39%	0.60%	8.89%	Direct
26	buzzbingo.com	Unverified	–	1,047,975	9.87%	90.13%	6.04%	6.63%	Direct
27	partycasino.com	Unverified	–	959,263	31.01%	68.99%	0.23%	29.16%	Direct
28	monopolycasino.com	Unverified	–	942,840	26.01%	73.99%	13.28%	7.54%	Direct
29	grosvenorcasinos.com	Unverified	–	932,682	31.99%	68.01%	1.62%	20.34%	Direct
30	betvictor.com	Unverified	–	919,876	32.12%	67.88%	10.43%	8.15%	Direct
31	skybingo.com	Unverified	–	856,095	13.36%	86.64%	9.57%	24.54%	Direct
32	stake.com	Play Now	Read review	843,350	45.75%	54.25%	8.96%	18.54%	Direct
33	bwin.com	Unverified	–	822,977	17.50%	82.50%	11.41%	13.90%	Direct
34	sportybet.com	Unverified	–	802,184	11.24%	88.76%	4.90%	82.99%	Direct
35	smarkets.com	Unverified	–	795,772	46.64%	53.36%	20.06%	10.80%	Direct
36	gamdom.com	Unverified	–	770,555	50.02%	49.98%	2.72%	4.53%	Direct
37	superfreebingo.com	Unverified	–	735,813	1.57%	98.43%	13.27%	86.10%	Direct
38	playojo.com	Unverified	–	699,426	20.70%	79.30%	7.96%	24.10%	Direct
39	admiralcasino.co.uk	Unverified	–	686,092	29.58%	70.42%	4.57%	15.96%	Direct
40	heartbingo.co.uk	Unverified	–	610,625	23.05%	76.95%	27.66%	5.84%	Direct
41	netbet.co.uk	Unverified	–	563,451	17.83%	82.17%	18.78%	34.28%	Direct
42	rainbowrichescasino.com	Unverified	–	518,430	19.84%	80.16%	3.05%	34.96%	Direct
43	timeform.com	Unverified	–	503,314	57.74%	42.26%	11.28%	2.99%	Direct
44	sunbingo.co.uk	Unverified	–	473,904	10.22%	89.78%	37.56%	21.57%	Direct
45	cardplayer.com	Unverified	–	473,830	64.36%	35.64%	45.38%	35.27%	Direct
46	thesunvegas.co.uk	Unverified	–	420,534	15.97%	84.03%	10.03%	10.00%	Direct
47	galacasino.com	Unverified	–	407,935	28.36%	71.64%	6.21%	27.13%	Direct
48	pokerstars.uk	Unverified	–	395,342	39.96%	60.04%	16.46%	0.80%	Direct
49	unibet.com	Unverified	–	390,477	69.20%	30.80%	9.83%	69.56%	Referral
50	casumo.com	Unverified	–	372,713	30.29%	69.71%	3.82%	33.95%	Direct
51	888sport.com	Unverified	–	368,678	22.86%	77.14%	27.55%	29.03%	Direct
52	freespinsloopy.com	Unverified	–	354,945	0.00%	100.00%	0.72%	194.40%	Direct
53	partypoker.com	Unverified	–	302,242	23.19%	76.81%	4.67%	18.99%	Direct
54	americascardroom.eu	Unverified	–	300,225	54.87%	45.13%	72.04%	3,642.17%	Direct
55	bongosbingo.co.uk	Unverified	–	296,305	2.42%	97.58%	13.31%	184.95%	Direct
56	videoslots.com	Unverified	–	293,778	31.04%	68.96%	21.38%	12.60%	Direct
57	bc.game	Play Now	Read review	288,922	39.51%	60.49%	13.87%	14.06%	Direct
58	betdaq.com	Unverified	–	276,422	45.46%	54.54%	32.00%	23.47%	Direct
59	mrvegas.com	Unverified	–	273,649	27.33%	72.67%	15.81%	7.62%	Direct
60	pokerstrategy.com	Unverified	–	259,145	64.34%	35.66%	1.98%	795.99%	Direct
61	allbritishcasino.com	Unverified	–	256,830	37.10%	62.90%	2.19%	64.64%	Direct
62	goldenbet.com	Unverified	–	249,645	9.59%	90.41%	6.56%	21.44%	Direct
63	gentingcasino.com	Unverified	–	232,865	29.66%	70.34%	9.27%	20.46%	Direct

Ad001win.com

Visits

Editor's Pick

Play Now

Reviews

Read review

Desktop

Mobile

MoM

YoY

Main traffic source
Ad01stake.com

Visits

Editor's Pick

Play Now

Reviews

Read review

Desktop

Mobile

MoM

YoY

Main traffic source
Ad021xbet.com

Visits

Editor's Pick

Play Now

Reviews

Read review

Desktop

Mobile

MoM

YoY

Main traffic source
1paddypower.com

Visits

9,917,701

Editor's Pick

Unverified

Reviews

–

Desktop

28.76%

Mobile

71.24%

MoM

6.75%

YoY

1.74%

Main traffic source

Direct
2bet365.com

Visits

9,846,366

Editor's Pick

Play Now

Reviews

Read review

Desktop

40.84%

Mobile

59.16%

MoM

8.33%

YoY

26.96%

Main traffic source

Direct
3skybet.com

Visits

8,411,424

Editor's Pick

Unverified

Reviews

–

Desktop

29.11%

Mobile

70.89%

MoM

3.73%

YoY

17.11%

Main traffic source

Direct
4skyvegas.com

Visits

8,312,349

Editor's Pick

Unverified

Reviews

–

Desktop

14.10%

Mobile

85.90%

MoM

9.83%

YoY

31.63%

Main traffic source

Direct
5ladbrokes.com

Visits

7,683,023

Editor's Pick

Unverified

Reviews

–

Desktop

32.18%

Mobile

67.82%

MoM

1.05%

YoY

9.40%

Main traffic source

Direct
6williamhill.com

Visits

6,991,753

Editor's Pick

Unverified

Reviews

–

Desktop

29.19%

Mobile

70.81%

MoM

19.69%

YoY

3.67%

Main traffic source

Direct
7betfair.com

Visits

6,922,344

Editor's Pick

Unverified

Reviews

–

Desktop

45.29%

Mobile

54.71%

MoM

5.16%

YoY

0.12%

Main traffic source

Direct
8coral.co.uk

Visits

6,684,992

Editor's Pick

Unverified

Reviews

–

Desktop

30.85%

Mobile

69.15%

MoM

9.96%

YoY

1.07%

Main traffic source

Direct
9betfred.com

Visits

4,861,476

Editor's Pick

Unverified

Reviews

–

Desktop

26.82%

Mobile

73.18%

MoM

5.18%

YoY

16.66%

Main traffic source

Direct
10galabingo.com

Visits

2,829,479

Editor's Pick

Unverified

Reviews

–

Desktop

28.33%

Mobile

71.67%

MoM

5.21%

YoY

28.54%

Main traffic source

Direct
11mrq.com

Visits

2,752,052

Editor's Pick

Unverified

Reviews

–

Desktop

15.95%

Mobile

84.05%

MoM

0.13%

YoY

177.08%

Main traffic source

Direct
12midnite.com

Visits

2,670,598

Editor's Pick

Unverified

Reviews

–

Desktop

26.82%

Mobile

73.18%

MoM

7.23%

YoY

227.14%

Main traffic source

Direct
13unibet.co.uk

Visits

2,077,265

Editor's Pick

Unverified

Reviews

–

Desktop

30.61%

Mobile

69.39%

MoM

36.41%

YoY

31.55%

Main traffic source

Direct
14foxybingo.com

Visits

2,057,849

Editor's Pick

Unverified

Reviews

–

Desktop

18.24%

Mobile

81.76%

MoM

4.76%

YoY

29.45%

Main traffic source

Direct
15virgingames.com

Visits

1,938,948

Editor's Pick

Unverified

Reviews

–

Desktop

32.89%

Mobile

67.11%

MoM

1.49%

YoY

0.65%

Main traffic source

Direct
16betway.com

Visits

1,919,784

Editor's Pick

Play Now

Reviews

Read review

Desktop

28.00%

Mobile

72.00%

MoM

12.13%

YoY

44.18%

Main traffic source

Direct
17888casino.com

Visits

1,675,692

Editor's Pick

Unverified

Reviews

–

Desktop

19.59%

Mobile

80.41%

MoM

1.02%

YoY

24.79%

Main traffic source

Direct
1832red.com

Visits

1,630,704

Editor's Pick

Unverified

Reviews

–

Desktop

18.17%

Mobile

81.83%

MoM

63.27%

YoY

73.20%

Main traffic source

Direct
19jackpotjoy.com

Visits

1,629,898

Editor's Pick

Unverified

Reviews

–

Desktop

44.93%

Mobile

55.07%

MoM

12.30%

YoY

9.72%

Main traffic source

Direct
20boylesports.com

Visits

1,325,014

Editor's Pick

Unverified

Reviews

–

Desktop

35.88%

Mobile

64.12%

MoM

0.49%

YoY

23.20%

Main traffic source

Direct
21virginbet.com

Visits

1,323,800

Editor's Pick

Unverified

Reviews

–

Desktop

31.29%

Mobile

68.71%

MoM

10.17%

YoY

15.62%

Main traffic source

Direct
22meccabingo.com

Visits

1,306,414

Editor's Pick

Unverified

Reviews

–

Desktop

23.23%

Mobile

76.77%

MoM

8.44%

YoY

23.92%

Main traffic source

Direct
23kwiff.com

Visits

1,254,243

Editor's Pick

Unverified

Reviews

–

Desktop

19.17%

Mobile

80.83%

MoM

4.95%

YoY

122.99%

Main traffic source

Direct
24livescorebet.com

Visits

1,080,765

Editor's Pick

Unverified

Reviews

–

Desktop

25.63%

Mobile

74.37%

MoM

3.16%

YoY

23.89%

Main traffic source

Direct
25skycasino.com

Visits

1,068,543

Editor's Pick

Unverified

Reviews

–

Desktop

14.61%

Mobile

85.39%

MoM

0.60%

YoY

8.89%

Main traffic source

Direct
26buzzbingo.com

Visits

1,047,975

Editor's Pick

Unverified

Reviews

–

Desktop

9.87%

Mobile

90.13%

MoM

6.04%

YoY

6.63%

Main traffic source

Direct
27partycasino.com

Visits

959,263

Editor's Pick

Unverified

Reviews

–

Desktop

31.01%

Mobile

68.99%

MoM

0.23%

YoY

29.16%

Main traffic source

Direct
28monopolycasino.com

Visits

942,840

Editor's Pick

Unverified

Reviews

–

Desktop

26.01%

Mobile

73.99%

MoM

13.28%

YoY

7.54%

Main traffic source

Direct
29grosvenorcasinos.com

Visits

932,682

Editor's Pick

Unverified

Reviews

–

Desktop

31.99%

Mobile

68.01%

MoM

1.62%

YoY

20.34%

Main traffic source

Direct
30betvictor.com

Visits

919,876

Editor's Pick

Unverified

Reviews

–

Desktop

32.12%

Mobile

67.88%

MoM

10.43%

YoY

8.15%

Main traffic source

Direct
31skybingo.com

Visits

856,095

Editor's Pick

Unverified

Reviews

–

Desktop

13.36%

Mobile

86.64%

MoM

9.57%

YoY

24.54%

Main traffic source

Direct
32stake.com

Visits

843,350

Editor's Pick

Play Now

Reviews

Read review

Desktop

45.75%

Mobile

54.25%

MoM

8.96%

YoY

18.54%

Main traffic source

Direct
33bwin.com

Visits

822,977

Editor's Pick

Unverified

Reviews

–

Desktop

17.50%

Mobile

82.50%

MoM

11.41%

YoY

13.90%

Main traffic source

Direct
34sportybet.com

Visits

802,184

Editor's Pick

Unverified

Reviews

–

Desktop

11.24%

Mobile

88.76%

MoM

4.90%

YoY

82.99%

Main traffic source

Direct
35smarkets.com

Visits

795,772

Editor's Pick

Unverified

Reviews

–

Desktop

46.64%

Mobile

53.36%

MoM

20.06%

YoY

10.80%

Main traffic source

Direct
36gamdom.com

Visits

770,555

Editor's Pick

Unverified

Reviews

–

Desktop

50.02%

Mobile

49.98%

MoM

2.72%

YoY

4.53%

Main traffic source

Direct
37superfreebingo.com

Visits

735,813

Editor's Pick

Unverified

Reviews

–

Desktop

1.57%

Mobile

98.43%

MoM

13.27%

YoY

86.10%

Main traffic source

Direct
38playojo.com

Visits

699,426

Editor's Pick

Unverified

Reviews

–

Desktop

20.70%

Mobile

79.30%

MoM

7.96%

YoY

24.10%

Main traffic source

Direct
39admiralcasino.co.uk

Visits

686,092

Editor's Pick

Unverified

Reviews

–

Desktop

29.58%

Mobile

70.42%

MoM

4.57%

YoY

15.96%

Main traffic source

Direct
40heartbingo.co.uk

Visits

610,625

Editor's Pick

Unverified

Reviews

–

Desktop

23.05%

Mobile

76.95%

MoM

27.66%

YoY

5.84%

Main traffic source

Direct
41netbet.co.uk

Visits

563,451

Editor's Pick

Unverified

Reviews

–

Desktop

17.83%

Mobile

82.17%

MoM

18.78%

YoY

34.28%

Main traffic source

Direct
42rainbowrichescasino.com

Visits

518,430

Editor's Pick

Unverified

Reviews

–

Desktop

19.84%

Mobile

80.16%

MoM

3.05%

YoY

34.96%

Main traffic source

Direct
43timeform.com

Visits

503,314

Editor's Pick

Unverified

Reviews

–

Desktop

57.74%

Mobile

42.26%

MoM

11.28%

YoY

2.99%

Main traffic source

Direct
44sunbingo.co.uk

Visits

473,904

Editor's Pick

Unverified

Reviews

–

Desktop

10.22%

Mobile

89.78%

MoM

37.56%

YoY

21.57%

Main traffic source

Direct
45cardplayer.com

Visits

473,830

Editor's Pick

Unverified

Reviews

–

Desktop

64.36%

Mobile

35.64%

MoM

45.38%

YoY

35.27%

Main traffic source

Direct
46thesunvegas.co.uk

Visits

420,534

Editor's Pick

Unverified

Reviews

–

Desktop

15.97%

Mobile

84.03%

MoM

10.03%

YoY

10.00%

Main traffic source

Direct
47galacasino.com

Visits

407,935

Editor's Pick

Unverified

Reviews

–

Desktop

28.36%

Mobile

71.64%

MoM

6.21%

YoY

27.13%

Main traffic source

Direct
48pokerstars.uk

Visits

395,342

Editor's Pick

Unverified

Reviews

–

Desktop

39.96%

Mobile

60.04%

MoM

16.46%

YoY

0.80%

Main traffic source

Direct
49unibet.com

Visits

390,477

Editor's Pick

Unverified

Reviews

–

Desktop

69.20%

Mobile

30.80%

MoM

9.83%

YoY

69.56%

Main traffic source

Referral
50casumo.com

Visits

372,713

Editor's Pick

Unverified

Reviews

–

Desktop

30.29%

Mobile

69.71%

MoM

3.82%

YoY

33.95%

Main traffic source

Direct
51888sport.com

Visits

368,678

Editor's Pick

Unverified

Reviews

–

Desktop

22.86%

Mobile

77.14%

MoM

27.55%

YoY

29.03%

Main traffic source

Direct
52freespinsloopy.com

Visits

354,945

Editor's Pick

Unverified

Reviews

–

Desktop

0.00%

Mobile

100.00%

MoM

0.72%

YoY

194.40%

Main traffic source

Direct
53partypoker.com

Visits

302,242

Editor's Pick

Unverified

Reviews

–

Desktop

23.19%

Mobile

76.81%

MoM

4.67%

YoY

18.99%

Main traffic source

Direct
54americascardroom.eu

Visits

300,225

Editor's Pick

Unverified

Reviews

–

Desktop

54.87%

Mobile

45.13%

MoM

72.04%

YoY

3,642.17%

Main traffic source

Direct
55bongosbingo.co.uk

Visits

296,305

Editor's Pick

Unverified

Reviews

–

Desktop

2.42%

Mobile

97.58%

MoM

13.31%

YoY

184.95%

Main traffic source

Direct
56videoslots.com

Visits

293,778

Editor's Pick

Unverified

Reviews

–

Desktop

31.04%

Mobile

68.96%

MoM

21.38%

YoY

12.60%

Main traffic source

Direct
57bc.game

Visits

288,922

Editor's Pick

Play Now

Reviews

Read review

Desktop

39.51%

Mobile

60.49%

MoM

13.87%

YoY

14.06%

Main traffic source

Direct
58betdaq.com

Visits

276,422

Editor's Pick

Unverified

Reviews

–

Desktop

45.46%

Mobile

54.54%

MoM

32.00%

YoY

23.47%

Main traffic source

Direct
59mrvegas.com

Visits

273,649

Editor's Pick

Unverified

Reviews

–

Desktop

27.33%

Mobile

72.67%

MoM

15.81%

YoY

7.62%

Main traffic source

Direct
60pokerstrategy.com

Visits

259,145

Editor's Pick

Unverified

Reviews

–

Desktop

64.34%

Mobile

35.66%

MoM

1.98%

YoY

795.99%

Main traffic source

Direct
61allbritishcasino.com

Visits

256,830

Editor's Pick

Unverified

Reviews

–

Desktop

37.10%

Mobile

62.90%

MoM

2.19%

YoY

64.64%

Main traffic source

Direct
62goldenbet.com

Visits

249,645

Editor's Pick

Unverified

Reviews

–

Desktop

9.59%

Mobile

90.41%

MoM

6.56%

YoY

21.44%

Main traffic source

Direct
63gentingcasino.com

Visits

232,865

Editor's Pick

Unverified

Reviews

–

Desktop

29.66%

Mobile

70.34%

MoM

9.27%

YoY

20.46%

Main traffic source

Direct

Monthly traffic estimates for websites visited by audiences in United Kingdom.

United Kingdom field guide · September 2026

Betting Sites in United Kingdom: Your Online Betting Guide

You should use only gambling operators and domains authorised under United Kingdom’s local rules. Use the traffic ranking above to see which betting sites attract visitors, then check legality, payments, terms and player protection before you decide what to do.

For playersLicensed Only18+

The essentials

United Kingdom at a glance

Market status

Licensed Only

Yes — Legal

Minimum age

18+

Age limits may vary by product

Player tax

Tax-free

Treatment can depend on product and licence

Regulator

UK Gambling Commission

Confirm the current authority

Last checked

September 2026

Framework year: 2005

Compare on substance

Choose an online betting site around your needs

Markets

Check the sports, games and bet types you actually use.

Payments

Review supported methods, identity checks and withdrawal timing.

Limits

Set deposit and time boundaries before you fund the account.

Support

Look for useful local-language help and complaint details.

Terms

Read settlement, bonus and withdrawal conditions.

Licence

Confirm the exact domain and permitted products.

Verify it yourself

Six checks you can make before you play

Your pre-deposit checklist

1.The exact domain is permitted locally2.The operator identity matches its licence details3.Deposit and withdrawal rules are clear4.A complaint route and usable support are available5.You can set limits before depositing6.Identity checks and payment ownership are clear

Your money

Winnings and tax

Your tax position

Tax-free

Your tax treatment can depend on the product, operator licence and personal circumstances in United Kingdom. Keep transaction records and get professional advice for unusual amounts or offshore play.

Quick answers

What you may still want to know

Is betting legal in United Kingdom?

You should use only gambling operators and domains authorised under United Kingdom’s local rules.

How old do you need to be?

The minimum age is 18+.

Do you pay tax on winnings?

Tax-free.

Who regulates gambling in United Kingdom?

UK Gambling Commission

Why can a website appear in several rankings?

A multi-product operator can offer both sports betting and casino games. Pure lottery and information websites remain in their own categories.

Methodology & sources

Traffic rankings measure audience activity; category rules describe a website’s product; local law determines whether you may use it. A high rank is never an endorsement.

Regulations were last checked in September 2026. Check again before depositing because rules, licences and tax treatment can change.

This guide is general information, not legal, tax or financial advice.