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Sweden · Traffic rankings

Best Sports Betting Sites in Sweden by Traffic

Updated July 202634 ranked sites

Rank	Domain	Visits	Desktop	Mobile	MoM	YoY	Main traffic source
Ad00	1win.com	3,739,024	32.35%	67.65%	9.55%	9.97%	Direct
01	svenskaspel.se	5,696,953	21.2%	78.8%	38.33%	11.5%	Direct
02	bet365.com	2,492,731	27.53%	72.47%	7.96%	22.73%	Direct
03	atg.se	2,438,883	53.64%	46.36%	2.31%	12.61%	Direct
04	unibet.se	1,808,078	50.25%	49.75%	1.29%	16.52%	Direct
05	stake.com	1,347,725	46.71%	53.29%	8.95%	24.85%	Direct
06	bethard.com	489,437	14.62%	85.38%	35.22%	44.97%	Direct
07	unibet.com	339,071	78.08%	21.92%	119.84%	24.93%	Referral
08	campobet.se	310,989	84.52%	15.48%	33.85%	31.65%	Direct
09	coolbet.com	271,680	61.1%	38.9%	17.21%	16.38%	Direct
10	mariacasino.se	266,798	20.33%	79.67%	65.49%	4.29%	Direct
11	betsson.com	222,838	39.42%	60.58%	6.92%	2.67%	Direct
12	olybet.lv	160,879	10.72%	89.28%	31.17%	363.55%	Direct
13	betting.se	97,102	28.47%	71.53%	26.68%	25.97%	Search
14	olybet.ee	88,337	11.33%	88.67%	14.62%	80.09%	Direct
15	optibet.lv	85,980	15.7%	84.3%	22.11%	183.29%	Direct
16	copabet.com	84,215	94.61%	5.39%	84.55%	758.56%	Direct
17	verajohn.se	63,629	23.4%	76.6%	34.58%	60.72%	Direct
18	bc.game	61,731	39.78%	60.22%	28.94%	2.58%	Direct
19	unibet.dk	57,984	0.48%	99.52%	480.3%	168.19%	Direct
20	bet365.dk	49,235	2.87%	97.13%	22.31%	512.47%	Direct
21	nordicbet.com	45,915	68.11%	31.89%	26.92%	30.27%	Direct
22	speedybet.com	45,304	40.65%	59.35%	1.17%	107.31%	Direct
23	betsafe.lv	35,755	13.91%	86.09%	623.05%	829.24%	Direct
24	smarkets.com	34,738	80.31%	19.69%	55.38%	1.74%	Direct
25	cardplayer.com	33,506	50.82%	49.18%	62.81%	67.83%	Direct
26	1xbet.com	33,163	73.9%	26.1%	131.75%	341.96%	Direct
27	stoiximan.gr	32,908	16.71%	83.29%	372.48%	107.21%	Direct
28	pafbet.lv	26,662	13.07%	86.93%	9.57%	1,174.99%	Direct
29	winmasters.gr	21,181	3.09%	96.91%	15,248.55%	74.6%	Direct
30	szerencsejatek.hu	19,859	3.38%	96.62%	3,517.3%	258%	Direct
31	draftkings.com	19,231	47.67%	52.33%	30.82%	64.96%	Direct
32	gg.bet	19,191	98.33%	1.67%	49.06%	53.11%	Direct
33	betsafe.com	19,190	69.45%	30.55%	27.6%	43.29%	Direct
34	cloudbet.com	19,105	37.97%	62.03%	16.25%	59.43%	Referral

Ad001win.com
Visits
3,739,024
Desktop
32.35%
Mobile
67.65%
MoM
9.55%
YoY
9.97%
Main traffic source
Direct
1svenskaspel.se
Visits
5,696,953
Desktop
21.2%
Mobile
78.8%
MoM
38.33%
YoY
11.5%
Main traffic source
Direct
2bet365.com
Visits
2,492,731
Desktop
27.53%
Mobile
72.47%
MoM
7.96%
YoY
22.73%
Main traffic source
Direct
3atg.se
Visits
2,438,883
Desktop
53.64%
Mobile
46.36%
MoM
2.31%
YoY
12.61%
Main traffic source
Direct
4unibet.se
Visits
1,808,078
Desktop
50.25%
Mobile
49.75%
MoM
1.29%
YoY
16.52%
Main traffic source
Direct
5stake.com
Visits
1,347,725
Desktop
46.71%
Mobile
53.29%
MoM
8.95%
YoY
24.85%
Main traffic source
Direct
6bethard.com
Visits
489,437
Desktop
14.62%
Mobile
85.38%
MoM
35.22%
YoY
44.97%
Main traffic source
Direct
7unibet.com
Visits
339,071
Desktop
78.08%
Mobile
21.92%
MoM
119.84%
YoY
24.93%
Main traffic source
Referral
8campobet.se
Visits
310,989
Desktop
84.52%
Mobile
15.48%
MoM
33.85%
YoY
31.65%
Main traffic source
Direct
9coolbet.com
Visits
271,680
Desktop
61.1%
Mobile
38.9%
MoM
17.21%
YoY
16.38%
Main traffic source
Direct
10mariacasino.se
Visits
266,798
Desktop
20.33%
Mobile
79.67%
MoM
65.49%
YoY
4.29%
Main traffic source
Direct
11betsson.com
Visits
222,838
Desktop
39.42%
Mobile
60.58%
MoM
6.92%
YoY
2.67%
Main traffic source
Direct
12olybet.lv
Visits
160,879
Desktop
10.72%
Mobile
89.28%
MoM
31.17%
YoY
363.55%
Main traffic source
Direct
13betting.se
Visits
97,102
Desktop
28.47%
Mobile
71.53%
MoM
26.68%
YoY
25.97%
Main traffic source
Search
14olybet.ee
Visits
88,337
Desktop
11.33%
Mobile
88.67%
MoM
14.62%
YoY
80.09%
Main traffic source
Direct
15optibet.lv
Visits
85,980
Desktop
15.7%
Mobile
84.3%
MoM
22.11%
YoY
183.29%
Main traffic source
Direct
16copabet.com
Visits
84,215
Desktop
94.61%
Mobile
5.39%
MoM
84.55%
YoY
758.56%
Main traffic source
Direct
17verajohn.se
Visits
63,629
Desktop
23.4%
Mobile
76.6%
MoM
34.58%
YoY
60.72%
Main traffic source
Direct
18bc.game
Visits
61,731
Desktop
39.78%
Mobile
60.22%
MoM
28.94%
YoY
2.58%
Main traffic source
Direct
19unibet.dk
Visits
57,984
Desktop
0.48%
Mobile
99.52%
MoM
480.3%
YoY
168.19%
Main traffic source
Direct
20bet365.dk
Visits
49,235
Desktop
2.87%
Mobile
97.13%
MoM
22.31%
YoY
512.47%
Main traffic source
Direct
21nordicbet.com
Visits
45,915
Desktop
68.11%
Mobile
31.89%
MoM
26.92%
YoY
30.27%
Main traffic source
Direct
22speedybet.com
Visits
45,304
Desktop
40.65%
Mobile
59.35%
MoM
1.17%
YoY
107.31%
Main traffic source
Direct
23betsafe.lv
Visits
35,755
Desktop
13.91%
Mobile
86.09%
MoM
623.05%
YoY
829.24%
Main traffic source
Direct
24smarkets.com
Visits
34,738
Desktop
80.31%
Mobile
19.69%
MoM
55.38%
YoY
1.74%
Main traffic source
Direct
25cardplayer.com
Visits
33,506
Desktop
50.82%
Mobile
49.18%
MoM
62.81%
YoY
67.83%
Main traffic source
Direct
261xbet.com
Visits
33,163
Desktop
73.9%
Mobile
26.1%
MoM
131.75%
YoY
341.96%
Main traffic source
Direct
27stoiximan.gr
Visits
32,908
Desktop
16.71%
Mobile
83.29%
MoM
372.48%
YoY
107.21%
Main traffic source
Direct
28pafbet.lv
Visits
26,662
Desktop
13.07%
Mobile
86.93%
MoM
9.57%
YoY
1,174.99%
Main traffic source
Direct
29winmasters.gr
Visits
21,181
Desktop
3.09%
Mobile
96.91%
MoM
15,248.55%
YoY
74.6%
Main traffic source
Direct
30szerencsejatek.hu
Visits
19,859
Desktop
3.38%
Mobile
96.62%
MoM
3,517.3%
YoY
258%
Main traffic source
Direct
31draftkings.com
Visits
19,231
Desktop
47.67%
Mobile
52.33%
MoM
30.82%
YoY
64.96%
Main traffic source
Direct
32gg.bet
Visits
19,191
Desktop
98.33%
Mobile
1.67%
MoM
49.06%
YoY
53.11%
Main traffic source
Direct
33betsafe.com
Visits
19,190
Desktop
69.45%
Mobile
30.55%
MoM
27.6%
YoY
43.29%
Main traffic source
Direct
34cloudbet.com
Visits
19,105
Desktop
37.97%
Mobile
62.03%
MoM
16.25%
YoY
59.43%
Main traffic source
Referral

Monthly traffic estimates for websites visited by audiences in Sweden.

Sweden field guide · June 2026

Sports Betting in Sweden: Comparing Bookmakers and Sportsbooks

You should use only gambling operators and domains authorised under Sweden’s local rules. Use the traffic ranking above to see which sportsbooks attract visitors, then check legality, payments, terms and player protection before you decide what to do.

For playersLicensed Only18+

The essentials

Sweden at a glance

Market status

Licensed Only

Yes — Legal

Minimum age

18+

Age limits may vary by product

Player tax

Tax-free

Treatment can depend on product and licence

Regulator

Spelinspektionen

Confirm the current authority

Last checked

June 2026

Framework year: 2019

Local betting picture

What attracts sports bettors in Sweden?

Sports betting in Sweden

Compare the sports, competitions, live markets and settlement rules available to you in Sweden.

Market context

How gambling activity is divided

Sports betting29%

Casino45%

Land-based11%

Lottery15%

Market share and website traffic measure different things and should not be directly compared.

Verify it yourself

Six checks you can make before you play

Your pre-deposit checklist

1.The exact domain is permitted locally2.The operator identity matches its licence details3.You understand settlement, void-bet and abandoned-event rules4.A complaint route and usable support are available5.You can set limits before depositing6.Identity checks and payment ownership are clear

Your money

Winnings and tax

Your tax position

Tax-free

Your tax treatment can depend on the product, operator licence and personal circumstances in Sweden. Keep transaction records and get professional advice for unusual amounts or offshore play.

Quick answers

What you may still want to know

Is sports betting legal in Sweden?

You should use only gambling operators and domains authorised under Sweden’s local rules.

How old do you need to be?

The minimum age is 18+.

Do you pay tax on winnings?

Tax-free.

Who regulates gambling in Sweden?

Spelinspektionen

Why can a website appear in several rankings?

A multi-product operator can offer both sports betting and casino games. Pure lottery and information websites remain in their own categories.

Methodology & sources

Traffic rankings measure audience activity; category rules describe a website’s product; local law determines whether you may use it. A high rank is never an endorsement.

Regulations were last checked in June 2026. Check again before depositing because rules, licences and tax treatment can change.

This guide is general information, not legal, tax or financial advice.