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Norway · Traffic rankings

Best Sports Betting Sites in Norway by Traffic

Updated July 202629 ranked sites

Rank	Domain	Visits	Desktop	Mobile	MoM	YoY	Main traffic source
Ad00	1win.com	3,739,024	32.35%	67.65%	9.55%	9.97%	Direct
01	stake.com	9,901,344	41.58%	58.42%	21.25%	67.49%	Direct
02	norsk-tipping.no	4,223,553	16.5%	83.5%	14%	2.79%	Direct
03	coolbet.com	887,765	22.67%	77.33%	4.28%	141.45%	Direct
04	bc.game	652,781	28.46%	71.54%	1.16%	17.4%	Direct
05	betway.com	561,420	1.04%	98.96%	34.63%	2,948.27%	Direct
06	betinasia.com	304,978	5.15%	94.85%	895.59%	165.52%	Direct
07	bonustiime.com	228,657	21.54%	78.46%	56.15%	85.5%	Direct
08	cloudbet.com	148,647	9.14%	90.86%	36.03%	113.93%	Direct
09	bet365.com	142,506	67.07%	32.93%	4.77%	26.53%	Direct
10	unibet.ro	105,377	0.1%	99.9%	176.85%	10.29%	Direct
11	topsport.lt	99,761	11.75%	88.25%	115.1%	84.85%	Direct
12	betclic.pl	97,784	5.34%	94.66%	46.19%	87.55%	Direct
13	olybet.lv	88,037	4.53%	95.47%	161.2%	2.18%	Direct
14	betsoftgaming.com	82,130	0.41%	99.59%	28.68%	91%	Direct
15	twin.com	55,393	4.04%	95.96%	120.88%	173.78%	Direct
16	sportsbet.io	47,798	62.94%	37.06%	451.56%	48.81%	Direct
17	stoiximan.gr	46,610	30.56%	69.44%	75.77%	212.6%	Direct
18	mobilebet.com	36,782	21.86%	78.14%	25.4%	40.71%	Direct
19	superbet.pl	35,545	50.2%	49.8%	100.45%	24.28%	Direct
20	novibet.com	34,003	1.06%	98.94%	978.78%	236.14%	Direct
21	vbet.com	31,934	2.47%	97.53%	167.03%	22.38%	Direct
22	atg.se	31,867	70.87%	29.13%	52.99%	23.72%	Direct
23	1xbet.com	25,633	40.3%	59.7%	52.75%	65.59%	Direct
24	unibet.se	24,738	86.26%	13.74%	52.63%	0.51%	Direct
25	novibet.gr	23,890	34.15%	65.85%	0.11%	830.72%	Direct
26	olybet.lt	20,142	12.4%	87.6%	65.3%	169.41%	Direct
27	marathonbet.com	19,434	4.04%	95.96%	451.01%	55.58%	Direct
28	locowin.com	19,063	65.28%	34.72%	52.18%	53.26%	Referral
29	betano.pt	16,258	51.57%	48.43%	37.7%	35.87%	Direct

Ad001win.com
Visits
3,739,024
Desktop
32.35%
Mobile
67.65%
MoM
9.55%
YoY
9.97%
Main traffic source
Direct
1stake.com
Visits
9,901,344
Desktop
41.58%
Mobile
58.42%
MoM
21.25%
YoY
67.49%
Main traffic source
Direct
2norsk-tipping.no
Visits
4,223,553
Desktop
16.5%
Mobile
83.5%
MoM
14%
YoY
2.79%
Main traffic source
Direct
3coolbet.com
Visits
887,765
Desktop
22.67%
Mobile
77.33%
MoM
4.28%
YoY
141.45%
Main traffic source
Direct
4bc.game
Visits
652,781
Desktop
28.46%
Mobile
71.54%
MoM
1.16%
YoY
17.4%
Main traffic source
Direct
5betway.com
Visits
561,420
Desktop
1.04%
Mobile
98.96%
MoM
34.63%
YoY
2,948.27%
Main traffic source
Direct
6betinasia.com
Visits
304,978
Desktop
5.15%
Mobile
94.85%
MoM
895.59%
YoY
165.52%
Main traffic source
Direct
7bonustiime.com
Visits
228,657
Desktop
21.54%
Mobile
78.46%
MoM
56.15%
YoY
85.5%
Main traffic source
Direct
8cloudbet.com
Visits
148,647
Desktop
9.14%
Mobile
90.86%
MoM
36.03%
YoY
113.93%
Main traffic source
Direct
9bet365.com
Visits
142,506
Desktop
67.07%
Mobile
32.93%
MoM
4.77%
YoY
26.53%
Main traffic source
Direct
10unibet.ro
Visits
105,377
Desktop
0.1%
Mobile
99.9%
MoM
176.85%
YoY
10.29%
Main traffic source
Direct
11topsport.lt
Visits
99,761
Desktop
11.75%
Mobile
88.25%
MoM
115.1%
YoY
84.85%
Main traffic source
Direct
12betclic.pl
Visits
97,784
Desktop
5.34%
Mobile
94.66%
MoM
46.19%
YoY
87.55%
Main traffic source
Direct
13olybet.lv
Visits
88,037
Desktop
4.53%
Mobile
95.47%
MoM
161.2%
YoY
2.18%
Main traffic source
Direct
14betsoftgaming.com
Visits
82,130
Desktop
0.41%
Mobile
99.59%
MoM
28.68%
YoY
91%
Main traffic source
Direct
15twin.com
Visits
55,393
Desktop
4.04%
Mobile
95.96%
MoM
120.88%
YoY
173.78%
Main traffic source
Direct
16sportsbet.io
Visits
47,798
Desktop
62.94%
Mobile
37.06%
MoM
451.56%
YoY
48.81%
Main traffic source
Direct
17stoiximan.gr
Visits
46,610
Desktop
30.56%
Mobile
69.44%
MoM
75.77%
YoY
212.6%
Main traffic source
Direct
18mobilebet.com
Visits
36,782
Desktop
21.86%
Mobile
78.14%
MoM
25.4%
YoY
40.71%
Main traffic source
Direct
19superbet.pl
Visits
35,545
Desktop
50.2%
Mobile
49.8%
MoM
100.45%
YoY
24.28%
Main traffic source
Direct
20novibet.com
Visits
34,003
Desktop
1.06%
Mobile
98.94%
MoM
978.78%
YoY
236.14%
Main traffic source
Direct
21vbet.com
Visits
31,934
Desktop
2.47%
Mobile
97.53%
MoM
167.03%
YoY
22.38%
Main traffic source
Direct
22atg.se
Visits
31,867
Desktop
70.87%
Mobile
29.13%
MoM
52.99%
YoY
23.72%
Main traffic source
Direct
231xbet.com
Visits
25,633
Desktop
40.3%
Mobile
59.7%
MoM
52.75%
YoY
65.59%
Main traffic source
Direct
24unibet.se
Visits
24,738
Desktop
86.26%
Mobile
13.74%
MoM
52.63%
YoY
0.51%
Main traffic source
Direct
25novibet.gr
Visits
23,890
Desktop
34.15%
Mobile
65.85%
MoM
0.11%
YoY
830.72%
Main traffic source
Direct
26olybet.lt
Visits
20,142
Desktop
12.4%
Mobile
87.6%
MoM
65.3%
YoY
169.41%
Main traffic source
Direct
27marathonbet.com
Visits
19,434
Desktop
4.04%
Mobile
95.96%
MoM
451.01%
YoY
55.58%
Main traffic source
Direct
28locowin.com
Visits
19,063
Desktop
65.28%
Mobile
34.72%
MoM
52.18%
YoY
53.26%
Main traffic source
Referral
29betano.pt
Visits
16,258
Desktop
51.57%
Mobile
48.43%
MoM
37.7%
YoY
35.87%
Main traffic source
Direct

Monthly traffic estimates for websites visited by audiences in Norway.

Norway field guide · June 2026

Sports Betting in Norway: Comparing Bookmakers and Sportsbooks

Norway limits gambling to state-authorised products or operators. Check the permitted vertical and website before you play. Use the traffic ranking above to see which sportsbooks attract visitors, then check legality, payments, terms and player protection before you decide what to do.

For playersState Monopoly18+

The essentials

Norway at a glance

Market status

State Monopoly

Partially Legal

Minimum age

18+

Age limits may vary by product

Player tax

Tax-free

Treatment can depend on product and licence

Regulator

The Norwegian Gambling and Foundation Authority (Lotteri- og stiftelsestilsynet)

Confirm the current authority

Last checked

June 2026

Framework year: 2022

Local betting picture

What attracts sports bettors in Norway?

What Norway bets on most

Top betting event Football (Eliteserien & Premier League) & Winter Sports Football & Winter Sports Football is the most popular sport for betting, with the domestic Eliteserien and English Premier League driving significant interest. Winter sports, particularly cross-country skiing and biathlon, are also immensely popular for viewership and betting, reflecting deep cultural ties.

Market context

How gambling activity is divided

Sports betting28%

Casino22%

Land-based0%

Lottery50%

Market share and website traffic measure different things and should not be directly compared.

Verify it yourself

Six checks you can make before you play

Your pre-deposit checklist

1.The exact domain is permitted locally2.The operator identity matches its licence details3.You understand settlement, void-bet and abandoned-event rules4.A complaint route and usable support are available5.You can set limits before depositing6.Identity checks and payment ownership are clear

Your money

Winnings and tax

Your tax position

Tax-free

Your tax treatment can depend on the product, operator licence and personal circumstances in Norway. Keep transaction records and get professional advice for unusual amounts or offshore play.

Quick answers

What you may still want to know

Is sports betting legal in Norway?

Norway limits gambling to state-authorised products or operators. Check the permitted vertical and website before you play.

How old do you need to be?

The minimum age is 18+.

Do you pay tax on winnings?

Tax-free.

Who regulates gambling in Norway?

The Norwegian Gambling and Foundation Authority (Lotteri- og stiftelsestilsynet)

Why can a website appear in several rankings?

A multi-product operator can offer both sports betting and casino games. Pure lottery and information websites remain in their own categories.

Methodology & sources

Traffic rankings measure audience activity; category rules describe a website’s product; local law determines whether you may use it. A high rank is never an endorsement.

Regulations were last checked in June 2026. Check again before depositing because rules, licences and tax treatment can change.

This guide is general information, not legal, tax or financial advice.