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Italy · Traffic rankings

Best Online Betting Sites in Italy by Traffic

Updated July 202646 ranked sites

Best Online Betting Sites in Italy by Traffic
Rank	Domain	Editor's Pick	Reviews	Visits	Desktop	Mobile	MoM	YoY	Main traffic source
Ad00	1win.com	Play Now	Read review
Ad01	stake.com	Play Now	Read review
Ad02	1xbet.com	Play Now	Read review
Ad03	bet365.com	Play Now	Read review
01	sisal.it	Unverified	–	27,155,361	35.52%	64.48%	6.47%	27.32%	Direct
02	goldbet.it	Unverified	–	7,618,156	38.32%	61.68%	5.83%	15.32%	Direct
03	betflag.it	Unverified	–	7,316,713	21.32%	78.68%	46.81%	31.47%	Direct
04	bet365.it	Play Now	Read review	7,143,753	18.42%	81.58%	77.54%	10.26%	Direct
05	snai.it	Unverified	–	7,077,406	20.16%	79.84%	31.81%	20.51%	Direct
06	lottomatica.it	Unverified	–	6,383,274	22.83%	77.17%	4.87%	0.64%	Direct
07	planetwin365.it	Unverified	–	3,602,897	29.10%	70.90%	35.20%	3.41%	Direct
08	starcasino.it	Unverified	–	3,385,665	60.71%	39.29%	28.11%	58.68%	Direct
09	eurobet.it	Unverified	–	3,317,789	26.26%	73.74%	53.41%	16.83%	Direct
10	888casino.it	Unverified	–	1,655,103	28.93%	71.07%	10.68%	34.38%	Direct
11	pokerstars.it	Unverified	–	1,286,793	40.61%	59.39%	7.37%	59.86%	Direct
12	betfair.it	Unverified	–	1,102,043	45.38%	54.62%	51.60%	25.39%	Direct
13	bwin.it	Unverified	–	769,839	32.94%	67.06%	13.16%	10.27%	Direct
14	domusbet.it	Unverified	–	682,856	22.84%	77.16%	19.91%	150.21%	Direct
15	bet365.com	Play Now	Read review	678,434	35.91%	64.09%	64.58%	8.74%	Direct
16	starvegas.it	Unverified	–	545,827	24.93%	75.07%	15.39%	23.38%	Direct
17	betpassion.it	Unverified	–	538,383	24.79%	75.21%	47.75%	175.83%	Direct
18	leovegas.it	Unverified	–	523,056	20.76%	79.24%	150.27%	0.19%	Direct
19	williamhill.it	Unverified	–	504,846	42.17%	57.83%	8.96%	3.08%	Direct
20	stanleybet.it	Unverified	–	393,345	26.24%	73.76%	24.19%	5.87%	Direct
21	sunbet.it	Unverified	–	308,607	22.61%	77.39%	495.85%	1,231.18%	Direct
22	betaland.it	Unverified	–	271,105	22.96%	77.04%	522.09%	52.49%	Direct
23	netbet.it	Unverified	–	262,653	22.79%	77.21%	66.80%	4.11%	Direct
24	stake.com	Play Now	Read review	216,511	68.43%	31.57%	45.75%	33.24%	Direct
25	betfair.com	Unverified	–	192,000	21.55%	78.45%	179.08%	33.69%	Referral
26	inspiredvirgo.com	Unverified	–	185,754	0.00%	100.00%	12.96%	255.37%	Direct
27	betpoint.it	Unverified	–	180,212	52.58%	47.42%	3.47%	13.89%	Direct
28	sisal.com	Unverified	–	163,863	26.49%	73.51%	14.55%	39.83%	Direct
29	ninjabet.it	Unverified	–	154,160	79.93%	20.07%	46.50%	30.55%	Direct
30	assopoker.com	Unverified	–	137,976	27.98%	72.02%	16.57%	46.24%	Search
31	marathonbet.it	Unverified	–	134,038	74.97%	25.03%	19.01%	133.32%	Direct
32	blablive.com	Unverified	–	92,426	11.55%	88.45%	10.73%	53.07%	Direct
33	codere.it	Unverified	–	89,516	57.13%	42.87%	30.74%	1,002.57%	Direct
34	crocobet.com	Unverified	–	84,681	9.83%	90.17%	791.38%	59.74%	Direct
35	retabet.pe	Unverified	–	82,649	0.90%	99.10%	11,639.92%	483.90%	Direct
36	casinoitaliani.it	Unverified	–	77,994	7.47%	92.53%	341.52%	55.02%	Direct
37	betlive.com	Unverified	–	74,754	7.09%	92.91%	27.54%	115.87%	Direct
38	stanleybet.info	Unverified	–	69,165	16.94%	83.06%	79.08%	15.99%	Direct
39	admiral.at	Unverified	–	68,778	0.00%	100.00%	98.83%	20.00%	Direct
40	bc.game	Play Now	Read review	64,190	68.41%	31.59%	48.79%	38.51%	Direct
41	pokerstars.com	Unverified	–	50,861	46.62%	53.38%	83.69%	34.12%	Referral
42	isoftbet.com	Unverified	–	49,949	2.68%	97.32%	136.98%	9.68%	Direct
43	pmu.fr	Unverified	–	49,233	8.62%	91.38%	1.44%	317.21%	Direct
44	surebet.com	Unverified	–	48,120	86.62%	13.38%	13.00%	11.59%	Direct
45	sportybet.com	Unverified	–	47,046	7.85%	92.15%	105.01%	97.52%	Direct
46	betinasia.com	Unverified	–	44,002	12.73%	87.27%	91.45%	49.00%	Direct

Ad001win.com

Visits

Editor's Pick

Play Now

Reviews

Read review

Desktop

Mobile

MoM

YoY

Main traffic source
Ad01stake.com

Visits

Editor's Pick

Play Now

Reviews

Read review

Desktop

Mobile

MoM

YoY

Main traffic source
Ad021xbet.com

Visits

Editor's Pick

Play Now

Reviews

Read review

Desktop

Mobile

MoM

YoY

Main traffic source
Ad03bet365.com

Visits

Editor's Pick

Play Now

Reviews

Read review

Desktop

Mobile

MoM

YoY

Main traffic source
1sisal.it

Visits

27,155,361

Editor's Pick

Unverified

Reviews

–

Desktop

35.52%

Mobile

64.48%

MoM

6.47%

YoY

27.32%

Main traffic source

Direct
2goldbet.it

Visits

7,618,156

Editor's Pick

Unverified

Reviews

–

Desktop

38.32%

Mobile

61.68%

MoM

5.83%

YoY

15.32%

Main traffic source

Direct
3betflag.it

Visits

7,316,713

Editor's Pick

Unverified

Reviews

–

Desktop

21.32%

Mobile

78.68%

MoM

46.81%

YoY

31.47%

Main traffic source

Direct
4bet365.it

Visits

7,143,753

Editor's Pick

Play Now

Reviews

Read review

Desktop

18.42%

Mobile

81.58%

MoM

77.54%

YoY

10.26%

Main traffic source

Direct
5snai.it

Visits

7,077,406

Editor's Pick

Unverified

Reviews

–

Desktop

20.16%

Mobile

79.84%

MoM

31.81%

YoY

20.51%

Main traffic source

Direct
6lottomatica.it

Visits

6,383,274

Editor's Pick

Unverified

Reviews

–

Desktop

22.83%

Mobile

77.17%

MoM

4.87%

YoY

0.64%

Main traffic source

Direct
7planetwin365.it

Visits

3,602,897

Editor's Pick

Unverified

Reviews

–

Desktop

29.10%

Mobile

70.90%

MoM

35.20%

YoY

3.41%

Main traffic source

Direct
8starcasino.it

Visits

3,385,665

Editor's Pick

Unverified

Reviews

–

Desktop

60.71%

Mobile

39.29%

MoM

28.11%

YoY

58.68%

Main traffic source

Direct
9eurobet.it

Visits

3,317,789

Editor's Pick

Unverified

Reviews

–

Desktop

26.26%

Mobile

73.74%

MoM

53.41%

YoY

16.83%

Main traffic source

Direct
10888casino.it

Visits

1,655,103

Editor's Pick

Unverified

Reviews

–

Desktop

28.93%

Mobile

71.07%

MoM

10.68%

YoY

34.38%

Main traffic source

Direct
11pokerstars.it

Visits

1,286,793

Editor's Pick

Unverified

Reviews

–

Desktop

40.61%

Mobile

59.39%

MoM

7.37%

YoY

59.86%

Main traffic source

Direct
12betfair.it

Visits

1,102,043

Editor's Pick

Unverified

Reviews

–

Desktop

45.38%

Mobile

54.62%

MoM

51.60%

YoY

25.39%

Main traffic source

Direct
13bwin.it

Visits

769,839

Editor's Pick

Unverified

Reviews

–

Desktop

32.94%

Mobile

67.06%

MoM

13.16%

YoY

10.27%

Main traffic source

Direct
14domusbet.it

Visits

682,856

Editor's Pick

Unverified

Reviews

–

Desktop

22.84%

Mobile

77.16%

MoM

19.91%

YoY

150.21%

Main traffic source

Direct
15bet365.com

Visits

678,434

Editor's Pick

Play Now

Reviews

Read review

Desktop

35.91%

Mobile

64.09%

MoM

64.58%

YoY

8.74%

Main traffic source

Direct
16starvegas.it

Visits

545,827

Editor's Pick

Unverified

Reviews

–

Desktop

24.93%

Mobile

75.07%

MoM

15.39%

YoY

23.38%

Main traffic source

Direct
17betpassion.it

Visits

538,383

Editor's Pick

Unverified

Reviews

–

Desktop

24.79%

Mobile

75.21%

MoM

47.75%

YoY

175.83%

Main traffic source

Direct
18leovegas.it

Visits

523,056

Editor's Pick

Unverified

Reviews

–

Desktop

20.76%

Mobile

79.24%

MoM

150.27%

YoY

0.19%

Main traffic source

Direct
19williamhill.it

Visits

504,846

Editor's Pick

Unverified

Reviews

–

Desktop

42.17%

Mobile

57.83%

MoM

8.96%

YoY

3.08%

Main traffic source

Direct
20stanleybet.it

Visits

393,345

Editor's Pick

Unverified

Reviews

–

Desktop

26.24%

Mobile

73.76%

MoM

24.19%

YoY

5.87%

Main traffic source

Direct
21sunbet.it

Visits

308,607

Editor's Pick

Unverified

Reviews

–

Desktop

22.61%

Mobile

77.39%

MoM

495.85%

YoY

1,231.18%

Main traffic source

Direct
22betaland.it

Visits

271,105

Editor's Pick

Unverified

Reviews

–

Desktop

22.96%

Mobile

77.04%

MoM

522.09%

YoY

52.49%

Main traffic source

Direct
23netbet.it

Visits

262,653

Editor's Pick

Unverified

Reviews

–

Desktop

22.79%

Mobile

77.21%

MoM

66.80%

YoY

4.11%

Main traffic source

Direct
24stake.com

Visits

216,511

Editor's Pick

Play Now

Reviews

Read review

Desktop

68.43%

Mobile

31.57%

MoM

45.75%

YoY

33.24%

Main traffic source

Direct
25betfair.com

Visits

192,000

Editor's Pick

Unverified

Reviews

–

Desktop

21.55%

Mobile

78.45%

MoM

179.08%

YoY

33.69%

Main traffic source

Referral
26inspiredvirgo.com

Visits

185,754

Editor's Pick

Unverified

Reviews

–

Desktop

0.00%

Mobile

100.00%

MoM

12.96%

YoY

255.37%

Main traffic source

Direct
27betpoint.it

Visits

180,212

Editor's Pick

Unverified

Reviews

–

Desktop

52.58%

Mobile

47.42%

MoM

3.47%

YoY

13.89%

Main traffic source

Direct
28sisal.com

Visits

163,863

Editor's Pick

Unverified

Reviews

–

Desktop

26.49%

Mobile

73.51%

MoM

14.55%

YoY

39.83%

Main traffic source

Direct
29ninjabet.it

Visits

154,160

Editor's Pick

Unverified

Reviews

–

Desktop

79.93%

Mobile

20.07%

MoM

46.50%

YoY

30.55%

Main traffic source

Direct
30assopoker.com

Visits

137,976

Editor's Pick

Unverified

Reviews

–

Desktop

27.98%

Mobile

72.02%

MoM

16.57%

YoY

46.24%

Main traffic source

Search
31marathonbet.it

Visits

134,038

Editor's Pick

Unverified

Reviews

–

Desktop

74.97%

Mobile

25.03%

MoM

19.01%

YoY

133.32%

Main traffic source

Direct
32blablive.com

Visits

92,426

Editor's Pick

Unverified

Reviews

–

Desktop

11.55%

Mobile

88.45%

MoM

10.73%

YoY

53.07%

Main traffic source

Direct
33codere.it

Visits

89,516

Editor's Pick

Unverified

Reviews

–

Desktop

57.13%

Mobile

42.87%

MoM

30.74%

YoY

1,002.57%

Main traffic source

Direct
34crocobet.com

Visits

84,681

Editor's Pick

Unverified

Reviews

–

Desktop

9.83%

Mobile

90.17%

MoM

791.38%

YoY

59.74%

Main traffic source

Direct
35retabet.pe

Visits

82,649

Editor's Pick

Unverified

Reviews

–

Desktop

0.90%

Mobile

99.10%

MoM

11,639.92%

YoY

483.90%

Main traffic source

Direct
36casinoitaliani.it

Visits

77,994

Editor's Pick

Unverified

Reviews

–

Desktop

7.47%

Mobile

92.53%

MoM

341.52%

YoY

55.02%

Main traffic source

Direct
37betlive.com

Visits

74,754

Editor's Pick

Unverified

Reviews

–

Desktop

7.09%

Mobile

92.91%

MoM

27.54%

YoY

115.87%

Main traffic source

Direct
38stanleybet.info

Visits

69,165

Editor's Pick

Unverified

Reviews

–

Desktop

16.94%

Mobile

83.06%

MoM

79.08%

YoY

15.99%

Main traffic source

Direct
39admiral.at

Visits

68,778

Editor's Pick

Unverified

Reviews

–

Desktop

0.00%

Mobile

100.00%

MoM

98.83%

YoY

20.00%

Main traffic source

Direct
40bc.game

Visits

64,190

Editor's Pick

Play Now

Reviews

Read review

Desktop

68.41%

Mobile

31.59%

MoM

48.79%

YoY

38.51%

Main traffic source

Direct
41pokerstars.com

Visits

50,861

Editor's Pick

Unverified

Reviews

–

Desktop

46.62%

Mobile

53.38%

MoM

83.69%

YoY

34.12%

Main traffic source

Referral
42isoftbet.com

Visits

49,949

Editor's Pick

Unverified

Reviews

–

Desktop

2.68%

Mobile

97.32%

MoM

136.98%

YoY

9.68%

Main traffic source

Direct
43pmu.fr

Visits

49,233

Editor's Pick

Unverified

Reviews

–

Desktop

8.62%

Mobile

91.38%

MoM

1.44%

YoY

317.21%

Main traffic source

Direct
44surebet.com

Visits

48,120

Editor's Pick

Unverified

Reviews

–

Desktop

86.62%

Mobile

13.38%

MoM

13.00%

YoY

11.59%

Main traffic source

Direct
45sportybet.com

Visits

47,046

Editor's Pick

Unverified

Reviews

–

Desktop

7.85%

Mobile

92.15%

MoM

105.01%

YoY

97.52%

Main traffic source

Direct
46betinasia.com

Visits

44,002

Editor's Pick

Unverified

Reviews

–

Desktop

12.73%

Mobile

87.27%

MoM

91.45%

YoY

49.00%

Main traffic source

Direct

Monthly traffic estimates for websites visited by audiences in Italy.

Italy field guide · June 2026

Betting Sites in Italy: Your Online Betting Guide

You should use only gambling operators and domains authorised under Italy’s local rules. Use the traffic ranking above to see which betting sites attract visitors, then check legality, payments, terms and player protection before you decide what to do.

For playersLicensed Only18+

The essentials

Italy at a glance

Market status

Licensed Only

Yes — Legal

Minimum age

18+

Age limits may vary by product

Player tax

Taxed — 0% on sports/casino winnings from ADM licensees; 20% withholding tax on lottery prizes over €500

Treatment can depend on product and licence

Regulator

Agenzia delle Dogane e dei Monopoli (ADM)

Confirm the current authority

Last checked

June 2026

Framework year: 2006

Compare on substance

Choose an online betting site around your needs

Markets

Check the sports, games and bet types you actually use.

Payments

Review supported methods, identity checks and withdrawal timing.

Limits

Set deposit and time boundaries before you fund the account.

Support

Look for useful local-language help and complaint details.

Terms

Read settlement, bonus and withdrawal conditions.

Licence

Confirm the exact domain and permitted products.

Verify it yourself

Six checks you can make before you play

Your pre-deposit checklist

1.The exact domain is permitted locally2.The operator identity matches its licence details3.Deposit and withdrawal rules are clear4.A complaint route and usable support are available5.You can set limits before depositing6.Identity checks and payment ownership are clear

Your money

Winnings and tax

Your tax position

Taxed — 0% on sports/casino winnings from ADM licensees; 20% withholding tax on lottery prizes over €500

Your tax treatment can depend on the product, operator licence and personal circumstances in Italy. Keep transaction records and get professional advice for unusual amounts or offshore play.

Quick answers

What you may still want to know

Is betting legal in Italy?

You should use only gambling operators and domains authorised under Italy’s local rules.

How old do you need to be?

The minimum age is 18+.

Do you pay tax on winnings?

Taxed — 0% on sports/casino winnings from ADM licensees; 20% withholding tax on lottery prizes over €500.

Who regulates gambling in Italy?

Agenzia delle Dogane e dei Monopoli (ADM)

Why can a website appear in several rankings?

A multi-product operator can offer both sports betting and casino games. Pure lottery and information websites remain in their own categories.

Methodology & sources

Traffic rankings measure audience activity; category rules describe a website’s product; local law determines whether you may use it. A high rank is never an endorsement.

Regulations were last checked in June 2026. Check again before depositing because rules, licences and tax treatment can change.

Decreto Legislativo 25 marzo 2024, n. 41 — "Riordino delle disposizioni vigenti in materia di giochi pubblici" (art. 15 della L. 9 agosto 2023, n. 111): primary framework for Italian online gambling, supervised by Agenzia delle Dogane e dei Monopoli (ADM) ↗

This guide is general information, not legal, tax or financial advice.